Communication and call.
Akamba is the celebration of fire, rhythm and earth. This festival full of music, art and flavors, has been happening in the slopes of the volcano of Tequila Jalisco for two years, 2018 and 2019. Propom has been the agency in charge of the communication strategies since its beginnings, holding press conferences, line up launches, and interviews with the creators and performing artists. The agency also selected a group of opinion leaders and influencers to attend the festival who helped the whole experience reach further audiences.